Another type of light adult incontinence is when your bladder feels full at the wrong times and so uncontrollably squeezes out urine before it is full The bladder seems to become overactive and contract (squeeze) when you don't want it. Effectively women experience what is known as 'urge incontinence' - so named because women often find they have a sudden 'urge' to go to the toilet but find it's too late by the time they get there.