If you've ever experienced urine leaks - perhaps when you laugh, cough or exercise - you may not have felt able to confide in anyone or even looked for help. It's all too easy to feel like you're the only woman with the problem but don't worry, you're not alone.

A recent survey in the UK and Ireland has shown that one in three women over thirty will experience light adult incontinence (LAI) especially after childbirth. Many are too embarrassed to seek help or are aware that's there's plenty they can do to prevent and manage the problem day-to-day.

That's why we have joined forces with women's health charity Wellbeing of Women to launch the 'Sense & Sensitivity' campaign. Together with Ulrika Jonsson we hope to break the taboo, show that it affects women of all ages, and give women the confidence to overcome it.

Women have told us that having a sensitive bladder can knock their self-esteem, and increase their stress and anxiety levels. Don't let this manageable problem spoil your life. There is lots you can do.

 Find out about Envive by Always
 Expert tips on how to prevent & manage LAI